Dr. Althea is the embodiment of the brand identity.
“Doctor” represents the research and expertise in the product development process. “Althea” is the national flower of South Korea and represents the country that inspires the approach to skincare and cosmetics.
The foundation of the brand is the goal to connect stunning aesthetics with innovative formulas. Dr. Althea strives to become an internationally recognized leader in Korean Beauty. Dr. Althea’s seeks to become a leading expert in sensitive skin care and Korean beauty.
It is the brand’s mission to discover safe, effective, and natural ingredients to create high-quality products. Thorough research and testing methods are used to identify fundamental problems and causes behind problematic skin. Dr. Althea produces safe formulas made with natural ingredients to relieve sensitive skin or severe skin symptoms.
The product development process is rooted in science. Dr. Althea consults dermatologists, cosmetic researchers, and a product development team planning team to ensure that we are producing the most effective products. In addition to the focus on innovation, packaging the product with elegant, and on-trend designs is also a priority. The scientific and systematic methodology with beautiful packaging has proven to appeal to our consumers.In 2015 Dr. Althea was ranked No.1 Most Trusted Consumer Brand. In 2016 Dr. Althea was ranked No.1 as the Korean Preferred Brand.
PRO LAB Origins
Dr. Althea Pro Lab series is made to effectively solve our consumers’ skin concerns. This includes tired skin due to external stressors, sensitive skin, and weakened skin functions. The development process involves specialists who conduct extensive research on the safe formulation of skin care products. Dr.Althea believes that perfect products start with pure ingredients. Pro Lab researchers focus on helping our customers achieve optimal skin health using natural substances in specially formulated skincare. Products feature Resveratrol, Squalane, Azulene, Amino acids, and more. Each formula is thoroughly tested and trialed. The products are carefully created for cleansing, detoxifying, and hydrating the skin. While simultaneously preventing signs of aging, and improving primary skin functions. At the core of the Pro Lab products, is the intention to return the skin to its original immaculate state as if an in-person specialist treated the consumer’s skin.